Article 1
"Box OneCloud learns from Dropbox and iCloud, allows simpler document editing on-the-go"
March 28, 2012
http://www.engadget.com/2012/03/28/box-onecloud-ipad-ios-document-editing-video/
Article 2
"Box's OneCloud launches as 'first mobile cloud for the enterprise'"
March 28, 2012
http://www.zdnet.com/blog/btl/boxs-onecloud-launches-as-first-mobile-cloud-for-the-enterprise/72537
Article 3
"Box Launches Its Own Enterprise Cloud Operating Ecosystem"
March 28, 2012
http://www.readwriteweb.com/cloud/2012/03/box-launches-its-own-enterpris.php
Notes
- The Engadget article is the shortest of the three, and is the only one with an embedded youtube link, which, in a sense takes the place of potential author-written content, but has a thriving Comment discussion under the Apple iPad ad. The images seem larger than the other articles and it comes off as the writer trying to make the article appear to be longer than it actually is.
- The ZDNet article has much more author-generated content, but has a non-existent comments section. It may not even be apparent to visiting users that there is even a comments section as there are Related Items, a Call to sign up for the email newsletter, a small highlighted section where you can find out more about the author and connect with her on other social media outlets, and a paid Vendor ad before even getting around to the Comments section.
- The ReadWriteCloud article gets into the whys and hows of its usage and what brought about the decision to expand the service into an enterprise app. This article also goes the most in-depth in terms of showing off the many advantages of the app and feels like it really encourages you to get it.
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