Integrating UX into the Product Backlog
By Jon Innes on February 3rd 2012
I looked at the UX Integration article at http://www.boxesandarrows.com/view/integrating-ux-into which talked about different user experience, or lack thereof, design decisions. It started of giving an example of how someone designing a website for an online retailer will prioritize ease of use for visitors who are potential customers, which is at the other end of the spectrum from someone designing for an enterprise where customer service is expected.
The article stressed that too often, UX was an after-thought when it shouldn't be, and that this way of operating is much harder to factor into the site's design. The article goes on to figure how to best determine the optimal way of figuring the design that would best suit the end goal. The many advantages of the integration of UX was also outlined and delved into, all of which expedite the integration process and increase efficiency of the creation process.
"They have to get the UX right, or they go out of business fast."
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